Resume Samples, Examples, Templates
Marketing & Business Development Resume Sample
Marketing and Business Development roles are key sales functions chiefly involved in generating revenues from new business opportunities; Responsible for prospecting new clients within a specific business vertical, industry or client type and/or geographical region; Identifies potential business to business partnerships to achieve new revenues with established profit margin targets; Executes existing business strategy to achieve specific revenue goals and objectives; Works within established budget; Develops effective business relationships with industry contacts to maintain current on trends and solutions.
Available in Microsoft Word (.doc) format below.
OBJECTIVE
A position in a company where my Marketing Management, Business Development and Advertising knowledge and experience will be enhanced in order to:
• Expand product image, brand awareness, public support and revenues
• Determine market demand, identify consumer market and developed strategies to maximize profitability
• Provide marketing direction through leadership, problem solving and optimizing budget finances
QUALIFICATIONS SUMMARY
• Account Management • Strategic Marketing • Business Planning & Budget Development
• Advertising • Brand Development
• Product Trainings and Seminars • Market Research & Development • P & L Analysis
• Affiliate Marketing • Customer Loyalty Programs • Operational Procedures
• Media/Public Relations • Events Management • Business Consulting
EXPERIENCE
Market Trends Inc., Marketing & Business Consulting
• Chief Strategist 2006-Present
SolarExpo Media, GatewayMedia.com & QuornXpress.com
• Marketing Manager 2003-2006
77.5 KXRH Radio, Henderson Urban Radio Alliance
• Controller 2002-2003
Marketing Prime Media
• Marketing Director 1999-2002
The Gunthrand Program
• Director of Marketing & Promotions
• VP/Director of Communications
• National Sales Manager 1995-1999
EDUCATION
University of Illinois at Chicago, IL Masters of Business Administration 2001
University of Chicago, Chicago, IL Bachelor of Science in Communications/Business 1997
Eastern Illinois University, Charleston, IL Business Management Studies 1994
Elmhurst College, Elmhurst, IL Associates of Arts in Liberal Studies/Accounting 1991
AFFILIATIONS
• Member, American Marketing Association (AMA), Galveston Chamber of Commerce (GCC)
• Seminar Speaker/Lecturer, National Business Association (NBA)
• Director, Youth As One Inc. (a non-profit children’s charity)
ACHIEVEMENTS
Business Development
Coordinated with over 270 radio stations for the Henderson Urban Radio Alliance. Launched lunch meetings, product launches, book signings, marketing campaigns, trade shows and TV interviews. Results: Additional 12% media ratings, more advertisers at less marketing costs for local campaigns, and wider TV audience share in the region that contributed to an increase in market share of clients’ products
Developed business relationships with online, non-profit, media and business executives. Results: New media campaigns, exceeded sales targets, consistent annual revenues and ranked among the top executives in terms of sales
Spearheaded the launch of the customer division website for the Juni Project. Results: More feedback results from the customers, faster resolutions of issues, easier & more accessible customer ticketing system, and generated 1,340 online sales on the first 2 months.
Identified areas of growth, negotiated new contracts, and designed customer-focused programs. Results: signed 58 new contracts in 3 months, consistently generated 30% of the entire monthly revenues, increased company awareness and profitability
Marketing Management
Implemented targeted marketing strategies for diverse client base in various industries. Developed quarterly and annual plans based on client’s needs and conducted small market research data collection and analysis, ROI measurements; risk assessments and produced action plans. Results: Successfully formulated strategies and action plans to help companies achieve 10-20% annual revenue growth.
Provided creative direction for marketing initiatives. Designed interactive online surveys for customer satisfaction and customer loyalty programs for Internet, non-profit and national radio industries with emphasis on product marketability and brand awareness. Results: Enhanced customer satisfaction, increased listener retention, lower churn rate, and implemented changes to the products available.
Managed online and offline marketing campaigns. Reviewed display options and media placements for radio, print, outdoor and TV ads for Turkman.com and Bridals.com. Tracked and analyzed data results, created contests and based decisions on local market research and data mining. Results: Provided the best cost per click (CPC) campaigns, created efficient marketing buys, collected valuable data, increased email subscriptions to over 12,000 for the first two months and increased website daily traffic rate by 16%.
Implemented product launches for Branders Inc. and utilized the events for presenting to potential clients. Handled the product lineup and regularly updated price listing and marketing collaterals. Results: Additional 13% sales due to events, closed new deals from event networks, extended the brand to the public with a focus on customer retention and brand loyalty.
Re-launched the HotPicks.com website with additional features including an online payment system for purchases made through the website. Consistently published quarterly printed and online newsletter to clients and customers. Recruited, coached and guided writers for the marketing copies and monitored their performance. Results: Regular release of informational materials to clients and customers, increased customer inquiries for products released through e-newsletters, built stronger customer loyalty programs and successfully completed an online contest with about 560 participants.
Financial Operations
Launched new children’s charity, Education4Kids. Set-up the legal documents, organizational structure, and business plan of the organization. Initiated the financial reporting system, prepared budgets and strategic marketing plans. Recruited board of directors and members. Results: Created new funding resources, managed new affiliates through referrals, additional income for the kids in the foundation and managed to acquire celebrity volunteers for media coverage.
Established online media presence and web-based retail operations of WorkingExec.com and GammaEx.ph. Assisted with legal documents, business and marketing management plans, market research studies, competitive analysis, and financial structure. Results: Smooth retail and e-commerce operations with timely deliveries and shipment of products.
Accountable for business plans with annual expenditures totaling over $1.5 million. Analyzed data results, recommended changes and revisions to come up with new business plan. Results: Managed to launch timely media campaigns, reduce marketing costs, additional activities in the marketing roadmap, and determined areas of improvement through competitive analysis.
Prepared annual budgets for the Internet and media syndication companies. Tracked P&L, analyzed cash-flow and suggested cost-cutting changes to management. Results: Efficient cash management and better budget allotment for other departments of the companies.
Recommended accounting system and procedures for 77.5 KXRH Radio and The Gunthrand Program. Devised numerical journal entry system, prepared financial statements and department reports, set up reconciliation procedures and automated antiquated systems. Results: Saved thousands of dollars each year in audit costs, met deadlines and efficient operations.
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