Resume Samples, Free Resume Templates, Cover Letter Examples

Marketing Database Manager Resume Sample

Marketing Database Managers must be able to think logically. Being able to concentrate and pay close attention to detail is important. These computer specialists sometimes work on their own, but they often work in teams. They must be able to communicate with computer personnel, such as programmers and managers. They must also communicate with other staff who may have no computer training.  Rapidly changing technology requires highly skilled and educated employees. There is no single way to prepare for a job as a database administrator.  Employers often seek workers who have a degree in computer science, information science, or a related information technology field.

  Available in Microsoft Word (.doc) format below.

---

Overview

My ten years of extensive experience in direct marketing, CRM, B2B and B2C marketing, using the readily available online and offline CRM tools for the success of every marketing campaigns,  have made significant revenues for the companies that I have worked for.

Professional Experience

Marketing Database Manager 2007 – present

Hastings Research

Responsible for managing CRM system and utilizing the marketing data. Control and optimize the clients’ customer data. In-charge of gathering data from marketing campaigns and advertising efforts while improving the quality of the data. Deal with clients, suppliers, and service partners to ensure sufficient data, provide expert advice on customer targeting and segmentation and build strong business relationships with them.

• Results include a significant revenue growth of 33% in 2009 in the effectiveness of direct marketing and marketing communication actions, with a 20% management cost reduction in three years.
• Successfully implemented new web-marketing campaigns, both outbound (emailing, mailing blast, list sponsorship) and inbound (survey, landing pads, follow-up)
• Contributed to European marketing data structure definition, used afterwards as a source for CRM products.
• Maintained an organized client data while reviewing business sectors for improvement

Marketing Database Specialist 2005 – 2007

Derambian-Saito Pt Ltd.

Managed and developed a customer database that implements the business objectives across all products and brands. Defined targets for marketing initiatives, analyzed client needs and concerns, supported users of marketing tools, administrated back-office systems, and worked on improving database content. Provided clients with customer insights and analysis to help achieve sales targets.

• Recognized as one of the top specialists that provides quality data and insights
• Contributed to marketing database quality and coverage improvement
• Conducted requirement analysis of business and internal user tasks that led to a co-development within a Japanese taskforce of a sales force automation tool, deployed in all Japanese offices.

IT Specialist 2003 – 2005

Ran an analysis of the technological infrastructure needs (PC, printers) for the division, based on business, professional and software requirements.  Worked with several Platform Solutions Strategists across various platforms and business projects. Provide daily support coverage for user ranging from software, hardware, networking, and phone support.

Education and Licences

• Degree in Information Systems, University of South Florida
• Thesis Topic: ‘New Information Systems in the Public Local Sector: the Hypertext Paradigm’

Professional Development

• Internet and Social Media Marketing, Digital-Alliance Inc.
• Marketing Information Systems, netAspire Corporation
• Data Warehouse Development, Linden-Yokio Associates Ltd.

Other Experience

• Tribal Media Inc.: Feasibility study for the implementation of an optical-electronic document filing system: documents workflow analysis, packages evaluation; implementation area definition and related advantage.
• TDQ Solutions: Marketing database quality and coverage: sample definition, telemarketing campaign execution, and statistic analysis.

Language Skills

• English – spoken and written
• Spanish – spoken and written
• Mandarin – spoken

---

Click the image below to download our sample sales and marketing database manager resume template.