Resume Samples, Examples, Templates
Strategic Marketing Manager Resume Sample
Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm’s profits or share of the market while ensuring the firm’s customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Available in Microsoft Word (.doc) format below.
Experience Summary
- Identify and develop corporate and product opportunities from market research studies
- Lead teams of marketing, product development and technical managers to implement product changes and enhancements
- Launch annual strategic business and marketing planning for the company
- Predict and assess competitive and partnering landscape for crafting strategic partnering models
- Develop and launch strategic marketing campaigns for a variety of clients and customers
Professional Experience
TribalX Media Inc. – Athens, GA
Marketing Coordinator 2/06-8/08
Marketing Programs Manager 8/08-5/09
Strategic Relationship Manager 5/09-Present
Develop and manage strategic and sustainable relationships between software companies and major IT vendors such as Microsoft and IBM. Presented business solutions to clients to outline technical cases and manage future issues. Lead teams of marketing, product development and technical managers. Advise clients of product enhancements based from data gathered through market research. Assist in producing and launching marketing campaigns to penetrate and redefine product positioning. Assess, analyze and recommend new business opportunities based from launched marketing campaigns.
Key Accomplishments: Client
- Advised e-commerce web application organization to adopt an NT platform and a new vertical market approach and product positioning, resulting in $6 Million in return on investment
- Advised e-commerce application organization to develop partnerships with Microsoft & IBM, resulting in public joint announcement between client, Microsoft, IBM and SAP with equity investment from SAP
- Developed and executed Memo of Understanding (MOU) between e-commerce organization and Microsoft
- Directly contributed to increasing new billings by over $650,000 since joining the firm
- Assisted in creating a paradigm shift strategy from a traditional marketing consulting firm to an outsource business development consulting firm
- Assisted in developing first-to-market methodology for business development
Key Accomplishments: Corporate
MediaCom 1 Networks – Athens, GA
Marketing Assistant 1/05-1/06
Developed content for web, & print marketing and corporate communications materials for Marketing and Communications Department. Generated leads for new sponsorships for events. Managed promotional campaigns for more than 40+ radio stations in the region. Liaised between TV/Print media executives and performing artists’ managers within the Georgia region. Submitted timely event & marketing reports for all campaigns launched.
Key Accomplishment:
- Helped marketing department generate approximately $3 million of promotional media value during the 1995 season
- Helped the Marketing & Communications Department reduce advertising costs through regular reporting
Bull’s Eye Entertainment Group – Athens, GA
Publicity and Promotions Assistant 8/02-1/05
Assisted the Promotions and Publicity Department with projects: executing press meetings, writing press releases, generating promotional ideas for films, maintaining contact with various news media, producing tear sheets, supervising film screenings and submitting screening reports to supervisors, generating appropriate demographic lists for screenings and other duties as assigned. Assisted the managers in sourcing for new clients and handling the admin tasks when closing new contracts.
Education
BA Radio and Television; Emphasis in Broadcast Management
University of Georgia, Athens, GA
Skills
Computer Applications - HTML coding, MS Word, MS PowerPoint, MS Excel, MS Project, MS Outlook, MS Explorer, MS Publisher, MS Publisher, Adobe PageMaker, Mozilla Firefox
Technology and Industry Knowledge - MS Windows 2000, XML, MS SQL Server 7, MS Site Server, MS SMS, COM/DCOM/ CIP, Windows CE, NT Security, Print Output Management, Systems Management, File Management, SFA Technology, Job Scheduling, Enterprise E-commerce, Retail, Human Resources, Utilities, Manufacturing
Professional & Civic Organizations
- BDPA (2006-Present) – Athens, GA
- The HTML Writers Guild (2008-Present) – Carlton, GA
- San Francisco Women on the Web (SFWOW) (2009-Present) – Athens, GA
- National Association of Female Executives (NAFE) (2009-Present) – Athens, GA
- San Francisco State Alumni Association (2009-Present) – Athens, GA
- Zeta Phi Beta Sorority, Inc. (2000-Present) – Cleveland, GA
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