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Market Research Analyst Resume Sample

Market and survey researchers gather information about what people think. Market research analysts help companies understand what types of products people want, determine who will buy them and at what price. Gathering statistical data on competitors and examining prices, sales, and methods of marketing and distribution, they analyze data on past sales to predict future sales.

Market research analysts devise methods and procedures for obtaining the data they need by designing surveys to assess consumer preferences. While a majority of surveys are conducted through the Internet and telephone, other methods may include focus group discussions, mail responses, or setting up booths in public places, such as shopping malls, for example. Trained interviewers usually conduct the surveys under a market research analyst’s direction.

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CAREER OBJECTIVE

Secure a position that offers opportunities to develop competencies in the areas of marketing, market research and market analysis

COMPETENCIES AND RELATED ACCOMPLISHMENTS

Marketing and Consulting

Created and conducted numerous market analysis for various clients

• Analyzed client’s practices • Presented finding to Senior Leadership
• Interviewed client’s customers • Provided strategy recommendations
• Identified customer needs and tastes • Provided system training
• Recorded and analyzed the data • Provided follow-up consultations

Managerial

Managed the marketing department for an international human resources consulting firm

• Hired, disciplined and dismissed staff • Developed recruiting program
• Conducted performance reviews • Resolved staff conflicts
• Responsible for supervisor training • Created merit pay program
• Accountable for department budget

Planning

Conducted annual planning sessions to facilitate goal setting and increase market share

• Implemented six month interim reports to quickly identify problem areas • Analyzed marketing budgets & sales in order to identify products & services requiring marketing support
• Performed annual budgetary planning and review • Implemented new expense reporting system

EDUCATION

Masters of Business Administration – Marketing University HIJ, City HIJ, State HIJ
1986
Bachelor of Commerce – Human Resources University XYZ, City XYZ, State XYZ 1982

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